Our Featured Collection

A colour enhancing shampoo for black and dark colour coats.

Smart Grooming Black Magic Horse Shampoo is a colour enhancing shampoo that will improve and give added shine to all hair and coat types, but is particularly suited to black and dark colours.

This luxurious, concentrated shampoo will wash as well as condition, and will give extra shine.

This product is suitable for sensitive skin. Can be used neat or diluted directly onto the coat.

Available in 500ml, 1 Litre or 5 litre 

The Borstiq Everyday Horse Grooming Kit set comprises the best selection of brushes for everyday use. Chosen for effective daily grooming and massage as well as being hard wearing for continual use. Perfect choice for the daily grooming of all types of horses and ponies.

* Natural Body Brush (Large)
* Banana Mex Fibre Brush
* Massage Brush
* Borstiq Stubby Hoof Pick/Brush
* Mane and Tail Brush (*Size/style may vary)
* Draw String Bag

As with all Borstiq brushes, they are of exceptional quality and finished beautifully. If you want to add quality to your grooming kit then look no further. They also make much appreciated presents if you are looking for something a little different and of high quality, for the horse owner that has everything!

The Borstiq Equestrian Extra Shine Horse Grooming Kit comprises a selected range of very soft bristled brushes to get the best shine and final finish on all types of horses and ponies.

* Goat Hair Brush (Medium Size)
* Shaped Soft Flick
* Shaped Finishing
* Fleece Grooming Mitt (colour/style may vary)
* Draw String Bag

Comprising sturdy bristled brushes to cope effectively with challenging coat conditions.

* Banana Dandy Brush (Coarse Bristled)
* Banana Arenga Brush (Coarse/Medium Bristled)
* Banana Mex Fibre Brush (Medium Bristled)
* Borstiq Stubby Hoof Pick/Brush
* Draw String Bag

As with all Borstiq horse grooming brushes, they are of exceptional quality and finished beautifully. If you want to add quality to your grooming kit then look no further! They also make fab presents if you are looking for something a little different for the horse owner that has everything!

The Borstiq Show Day Grooming kit comprises a purposely chosen range of brushes for the show & competition day. These horse grooming brushes have been chosen for their softness and ability to give a final show day shine.

* Banana Finishing Brush
* Banana Medium Brush
* Shaped Mex Soft Brush
* Mane and Tail Brush (*Size/style may vary to picture)
* Draw String Bag

As with all Borstiq horse grooming brushes, they are of exceptional quality and finished beautifully. If you wish to add quality to your horse grooming kit then look no further!

This is a high quality grooming kit and is perfect to gift to a discerning horse lover.

Smart Grooming's Citronella Shampoo is luxurious and refreshing and ideal for the summer months, to keep flies and insects at bay!

Washing and conditioning as it goes, Citronella shampoo is effective for washing and whitening all types of horses and ponies.  Used on a regular basis, to enhance the natural shine of the coat as well as condition and maintain overall well being leaving a distinctive, but pleasant long lasting aroma.

Ideal paired with Smart Grooming's Buzz Off summer spray to repel flies and insects.

500ml, 1 litre, 5 litre

Deep Purple Whitening Shampoo

This is an enhanced formula for horses and ponies to give a super white finish.

Smart Grooming Deep Purple Shampoo is a conditioning shampoo that helps to neutralise and lift yellow and stubborn stable and grass stains.  This superb shampoo is gentle but effective and contains essential oils of lavender to soothe sensitive skins. Can be applied neat or diluted depending on the severity of staining. 

For very yellow tails, use neat and directly on the tail. Rub the hair together and lather in well, leave on for a few minutes, rinse and repeat. Spin tail to get worst of the water out, and then apply Smart Grooming's Super Shine lotion or spray in "Tame the Mane".  Then brush out carefully and leave to dry.  This will then protect the hair from further staining.  

Please note pumps/dispensers for the 5 Litre bottles, are sold separately.

Available in 500ml, 1 litre and 5 litre

FEI compliant.

This practical bundle of Everyday Essentials has been especially selected for all types, colours and breeds, for general use and show preparation.  A great choice as a gift or as a perfect introduction to the Smart Grooming brand.

The Smart Grooming Every Day Essentials Set includes;

Xtreme Detangler 500ml

Coat Sheen 500ml

Supergroomer (Colours may vary)

Hoof Shine (Natural) 450g 

EXTREME CLEAN BRUSH

The Smart Grooming Extreme Clean Horse Grooming Brush is made from high quality, densely packed hog bristles which work deep and effectively into the coat to remove dirt or stains. 

The unique craftmanship and ergonomic design of this brush makes it so comfortable to hold and suitable for most hand shapes and sizes.

Only pure, natural bristles are used in the making of this environmentally friendly brush.

A useful addition to the equestrian grooming kit.

Smart Grooming Feather Flour is a quality fine wood flour for use on feathered horses.

Designed to enhance, add volume and dry legs, Feather Flour is perfect for after bathing to 'fluff' up the look of the feathers for the show ring. If used on a regular basis, this will also help the feathers and skin to remain in healthy condition.  

For best results use in conjunction with Feather White on dry legs to add volume to the hair. Scoop a cup into the hands and rub into feathers, Repeat, using generously as needed.

Available in 1kg or 2kg

A soft, fine whitening powder for use on feathered horses.

Designed to enhance, whiten and dry, while adding volume to feathers, Feather White is great for weekly maintenance and show ring preparation. 

For best results, use in conjunction with Feather Flour, on dry legs for additional whiteness. Scoop a cupful into the hands and rub into feathers. Repeat, using generously as needed. 

2kg

Smart Grooming Hoof Shine is made from natural ingredients including Beeswax and Tea tree oil which are known for their anti bacterial, moisturising and conditioning properties.

This hoof preparation can be applied every day to improve hoof condition as well as maintaining existing healthy hooves.  Hoof Shine is soft and very easy to apply and maintains the same consistency in all temperatures.  Apply directly to the underside of the hoof paying particular attention to the frog and cleft areas as well as applying on the hoof wall giving a high shine finish allowing the natural colour of the hoof to show through.

The Natural Hoof Shine, will enhance the colouring of all types of hooves allowing the hoof colour to really shine through.

The Black Hoof Shine, is the same consistency but with a deep black colouring to blacken hooves giving a super smart finish.

Mini Horslyx is the perfect choice for horse owners who want to reward, distract (or bribe!!) their horse or pony with a nutritious alternative to sugary treats. Mini Horslyx is available in Original, Mint, Garlic, Respiratory, Mobility and Pro Digest formulations and comes in 650g hand-held tubs.

What is in Mini Horslyx?

• Each 650g tub contains a 3 day supply of the unique Horslyx Balancer formulation.
• The Horslyx high specification vitamin, mineral and trace element package, which balances nutrient deficiencies in forage and grazing.
• Powerful anti-oxidants, such as Vitamin E and Selenium, plus chelated copper and zinc, to support and maintain a healthy immune system.
• High oil content for healthy skin and coat.
• Biotin, Zinc and Methionine for healthy hooves.
• Mint Mini Horslyx contains pure peppermint oil for a tasty and refreshing flavour.
• Garlic Mini Horslyx contains pure garlic oil to help deter biting insects.
• Respiratory Mini Horslyx contains Menthol, Eucalyptus and Aniseed to help support a healthy respiratory system.
• Mobility Mini Horslyx contains Glucosamine HCl, MSM and Omega Oils for the Ultimate Stretch and is designed to complement the everyday joint support provided by the 5kg and 15kg Horslyx Mobility Balancer.
• Pro Digest Mini Horslyx contains the digestive support package provided by the 5kg and 15kg Horslyx Pro Digest Balancer and also contains a tasty spiced apple flavouring.

Please note that the product information is written in an international context and can be in conflict with your local regulation.

Smart Grooming Leather Luxe is a premium leather conditioning product, made from a luxurious blend of beeswax and essential oils providing a tonic for dry and tired leather.
Used on a regular basis, Leather Luxe will ensure your leather is kept supple and in the best condition.
Once applied, Leather Luxe will leave a deep, lasting shine without residue.
Suitable for all types of leather and especially good to provide lasting suppleness and shine.

Includes small sponge with 200g pot

LIMITED EDITON

Each Crafty Pony is supplied with a red branded drawstring bag.

Crafty Ponies are educational soft toys made from a soft plush fabric.  The manes and tails of Crafty Ponies are made of non-slip cotton, ideal for practising those perfect plaits!

*All additional equipment and accessories fit and work just like the equipment on real horses, which can be purchased via Crafty Ponies directly. Note: the headcollar, lead rope and bandages in the first image are NOT included.

A neat set of natural skin care products for your horse or pony.

Includes:

Enhancing Gloss 20g

Itch Soothe Balm 20g

Lip and Bit Balm 20g

All zipped up in a Smart Grooming Accessories Pouch

A perfect gift to a Smart Grooming lover or introduction to the range!

Smart Grooming's Polar White is a spectacular stain remover spray for horses which will help achieve instant whiteness.  It has been designed to lift stable and grass stains as well as to remove stubborn discolouration on feathers, socks and tails when used as a spray shampoo.

A clear, fresh smelling spray, giving excellent results on white and light coloured body areas. 

For best results: damp the dirty or stained area first then apply the spray directly or onto a sponge.  Brush or massage in well.  Leave for 5 minutes.  Rinse out.  For really stubborn stains repeat procedure.  For yellow tails, dip tail in warm water, spray liberally and massage in well.  Leave for 5 minutes and then rinse and shampoo as normal.  We recommend using with our Deep Purple whitening shampoo, which conditions and whitens stubborn areas too.  

500ml, 1 litre, 5 litre.

Designed to be used in conjunction with our other quarter marking products. 

For best results: 

- Dampen the coat first

- Apply the Quarter Marking Gel liberally, working it into the coat

- Mark up as normal

- Finish with a spritz of Quarter Marking Spray for extra hold.

200g

Smart Grooming horse brushes are the top choice for both amateur and professional users. Designed to be hard wearing, with a solid Beech wood back, contoured for a comfortable fit for all hand sizes, and finished with a classic, embossed leather strap. 

Designed to be comfortable for both horse and handler and effortless to use.  Taking the traditional design of brushes to another level.  All the horse brushes in the range are finished with a solid Beech wood back, shaped for a comfortable fit for all hand sizes, filled with densely packed bristles, and finished with a high-quality leather branded strap. Made in Germany to an exacting standard, all the horse brushes in the Smart Grooming range have been designed for a specific purpose.

The densely packed natural bristled horse brushes are for the body and sensitive areas, and ensure they give the skin and coat a thorough groom.  The water brush is for more specific use and as the name suggests is ideal for washing legs, and for brushing off dried mud in the winter months.

The Smart Grooming Brush set includes:
- Water Brush: For bathing or mud removal
- Extreme Clean Brush: For removing deep dirt and stubborn stains
- Traditional Body Brush: For brushing away dust and dander while adding shine
- Quarter Marking Brush: For extra sharp markings

The unique craftmanship and ergonomic design of these brushes makes them easy and comfortable to hold and suitable for all hand shapes and sizes.

A top of the range, luxurious horse grooming brush set making an outstanding gift choice or addition to an existing kit.

The Smart Grooming Splosh and Wash Set is a practical shampoo and revitalising wash off solution including the multipurpose Super Groomer for using with both.

Includes: 
- Shampoo (Lavender or Peppermint)
- Splosh Wash (Lavender or Peppermint)
- Super Groomer 
- Dry Off Towel

Smart Grooming luxury Strawberry Shampoo is a concentrated colour enhancing horse shampoo for chestnuts and brown coloured coats and is formulated to heighten the natural colour of your horse.

Fragranced with strawberry essential oils, which not only smells great, but is designed to heal and hydrate the skin as well as condition.

This product is suitable for sensitive skin. A concentrated shampoo that can be used neat or diluted directly onto the coat.

500ml, 1 litre, 5 litre.

The Smart Grooming Super Groomer is great for removing dried, caked mud and sweat quickly and easily.  The rubber back makes the Super Groomer brilliant for shampooing. Apply shampoo directly to the Super Groomer, massage all over before rinsing for a through clean.

It is really brilliant to use on sensitive horses, and is particularly good to use around the head and eyes where mud can get stuck on and brush bristles are not always appreciated! Being made of flexible recycled polypropylene it contours to the shape of legs and awkward areas. 

Also good to use as a clothes brush for removing pet hair from furniture and car seats.  Altogether an all round brilliant product which we love!

Perfect for the yard or grooming basket, in two colours that won’t be missed!

Available in black, Pink or Blue

The Ultimate High Shine Lotion

Smart Grooming Super Shine is a concentrated high gloss, non oil based lotion for use on all body areas and manes and tails too, as a final finish before entering the show ring.  This multi-purpose lotion can be used as a high lighter, a mix for make up or used for “hot clothing” with hot water, as a final finish for the ultimate shine.  It doesn’t attract dust or dirt – so shine is guaranteed all day. 

Our high shine products enhance a naturally healthy coat without giving artificial shine and residue that can come from oil-based products. Our sprays and lotions include essential extracts and synthetic ingredients to ensure slide and shine, making them perfect for giving you a high shine finish. Once on the coat, they are dry to the touch.

Squeeze a small amount into the palms of your hands and then work through the mane and tail. Alternatively use directly on a sponge and wipe over evenly or for “hot clothing” with a cloth and hot water.  Also great to use after clipping for final finish as a hot cloth wash to bring out the shine.

Available with a blue suede feel cloth, or with a red microfibre cloth.

250ml

The perfect collection of Smart Grooming's original grooming accessories.

Includes

The Classic Plaiting & Braiding Apron
This Plaiting apron is an absolute gem, designed to keep everything you need in one place for plaiting. It is finished with brass hardware, leather loops, and a brass D ring attachment for use with the Handy Towel and new Rosette Pin Cushion.

The Competition Bag
This bag has a tough, durable and showerproof outer, together with a well thought out inner layout with space and divisions for brushes, sprays, wipes, and riding accessories.

The Accessories Pouch
This fabulous accessories pouch is perfect for keeping all the little extras that are needed for plaiting and tidying in one place. Also great for storing hair accessories, make up (for your horse of course!), bridle numbers, combs and so much more. 


The Handy Towel
The super absorbent high quality 100% cotton 550gm towel. A handy size (60cm x 30cm) for drying off around the head and neck area. A robust brass clip enables use with either of our plaiting aprons, or alternatively onto a belt, ensuring it is always to hand. Perfect for wiping off excess makeup, dust, horse hair and dirty hands.

FREE Rosette Pin Cushion (worth £8.95)
Designed for the equestrian who loves to plait or braid.  This unique pincushion is designed with 8 x pre-punched holes ready for storing pre-threaded needles or just a safe place to keep the needles.

The Smart Grooming Luxury Trimming Wallet is perfect for ensuring the safe keeping of trimming and tidying essentials.  It is available just as the wallet and can be filled with existing trimming products or as a complete set to include a Pro Levelling Knife, Smart Tails Medium, and two sets of curved safety scissors in 4.5" and 6.5" sizes.

A really stylish wallet that brings a classic, elegant but practical edge to the equestrian grooming world.

Vegan leather outer and interior protection flap.

Vegan suede inner with dedicated inserts for trimming products.

High quality metal zip with red tab.

Embossed branding.

Branded gift box.

The wallet can be purchased individually, but has been designed particularly for the product range we have included in the wallet set. 

The Wallet Set comprises:

• Pro Levelling/Thinning Knife
• Smart Tails in Standard Medium 
• 4.5" Curved Safety Scissors
• 6.5" Curved Safety Scissors

Dimensions

• Length - 22cm
• Width - 13cm
• Depth - 3cm

The perfect collection of Smart Grooming's ultimate grooming accessories.

Includes

The Ultimate Plaiting Apron

This vegan leather apron has been designed to provide a place for everything needed whilst plaiting and braiding.  Finished in a matt vegan leather that is easy to clean with a wipe over to ensure it always looks super smart for show day use.

The Ultimate Grooming Bag

The Ultimate Grooming Bag is a stylish and practical tote bag designed to keep your grooming kit accessible and organised for both daily and competition use.

The Ultimate Trimming Wallet Set

The Ultimate Trimming Wallet Set is filled with a Pro Levelling Knife, Smart Tails Standard Medium, and two sets of curved safety scissors in 4.5" and 6.5" sizes. A really stylish wallet that brings a classic, elegant but practical edge to the equestrian grooming world.

The Handy Towel

The super absorbent high quality 100% cotton 550gm towel. A handy size (60cm x 30cm) for drying off around the head and neck area. A robust brass clip enables use with either of our plaiting aprons, or alternatively onto a belt, ensuring it is always to hand. Perfect for wiping off excess makeup, dust, horse hair and dirty hands.

FREE Rosette Pin Cushion (worth £8.95)

Designed for the equestrian who loves to plait or braid.  This unique pincushion is designed with 8 x pre-punched holes ready for storing pre-threaded needles or just a safe place to keep the needles.

A bundle of the best Smart Grooming products to make your horse stand out from the crowd.  Bringing you a flawless shine ready for the show ring.

Includes: 
- Super Shine
- Hoof Shine (Black Or Natural)
- Enhancing Gloss
- Coat Sheen 

The Smart Grooming Traditional Body brush for horses is made from high quality, densely packed horse hair bristles.  Used together with a metal curry for cleaning the bristles as its used, will give maximum cleaning when removing dust and dander from the coat.

The unique craftmanship and ergonomic design of this brush makes it so comfortable to hold and is suitable for most hand shapes and sizes.

Only pure, natural bristles are used in the making of this environmentally friendly brush. A luxurious product for the discerning horse owner.  A fabulous addition to any horse grooming kit.

The Ultimate Gift Basket kit has been curated to include our chosen favourites.  A serious gift or treat for any equestrian who loves to groom and pamper their horse or pony.

Includes:
- Smart Grooming Show Basket
- Coat Sheen
- Fleece Mitt
- Xtreme Detangler 
- Peppermint Shampoo
- Lavender Splosh Wash
- Super Shine
- Natural Hoof Shine 
- Hoof Pick
- Mane Brush
- Super Groomer Original
- Borstiq Banana Arenga Brush
- Borstiq Banana Mex Fibre Brush
- Borstiq Banana Finishing Brush

The Smart Grooming Water Brush for horses is ideal for bathing, scrubbing hooves, removing stains and so much more! Made with robust polypropylene bristles, this brush removes stubborn dirt with ease.  

The unique craftmanship and ergonomic design of this brush makes it so comfortable to hold and suitable for most hand shapes and sizes.

A practical addition to any horse grooming kit.

The Smart Grooming Whitening Set, is the perfect collection to choose for anyone with a white or light coloured horse.

Includes:

- Polar White Stain Remover
- Deep Purple Shampoo
- Super Blue Whitening Rinse
- Cover Up Spray in White (Aerosol)