A perfectly groomed and plaited horse wearing a show bridle
A person plaiting a horse's mane ready for a show or competition

Horse Grooming

products that work

We specialise in creating quality
grooming products for horses and their riders that really work. We care about inspiring equestrians from all backgrounds to achieve tip top turnout and professional results.

About Us


From recycling waste products for onwards packaging as well as sourcing packing materials that are recyclable and made with recyclable content.

We are constantly looking at ways to make our carbon footprint smaller and doing our best to be a sustainable company.


Rest assured that all Smart Grooming products have been thoroughly tried and tested, and formulated to conform to industry standards.

Where possible we use natural ingredients and essential oils for the wellbeing of the horse.


Our commitment to excellence stems from a genuine understanding and connection with equines.

Our team at Smart Grooming strive to provide excellent and informative customer service as well as being on hand with knowledgable, first hand advice on our product range and usage.

shop the look

A groomed and plaited horse with quartermarks on a black background


I couldn't be without this product. Glides so easily, and makes tricky manes alot easier to plait! Grasps all fly aways, and has a good texture to getba good grip on shorter manes. Leaves the mane looking shiny too!

Plaiting Wax

Magic in a Bottle

Used super shine for the first time today hot clothing with the micro cloth. I can’t believe how much dirty came off and how good his coat looked after.

Super Shine


This is by far one of the BEST grooming products I own! I debated over the price for a little while, I needn’t have it’s worth every penny. It takes a little work but my gosh you are rewarded for your efforts - Just buy it, you won’t regret it!

Smart Coats

The Best Shampoo

My horse is very sensitive and allergic to most shampoos on the market. Finding the lavender shampoo was the best it’s the only shampoo I use it smells amazing and makes the coat soft and shiny, most importantly he’s not allergic to it

Lavender Shampoo

Visit Us

Southwoods Farm
Culmstock, Devon, UK

Monday - Friday, 8:30am - 5pm

+44 (0) 1823 681076

Get directions
The hindquarters of a black horse showing perfect quartermarks brushed in