Equus Brand Spotlight

In March 2022, with competition season on the horizon, we sat down for a Q&A with Victoria Goody from Smart Grooming, one of the best known brands for equestrian grooming products in the UK, and creators of the Smart Tails Thinning Rake. Read More


Showing World and Smart Grooming to partner for 2023

Showing World are delighted to announce our partnership with Smart Grooming for 2023. Smart Grooming, a British Brand based in Devon, are industry leaders in turnout, grooming and show preparation products. Read More


Horse & Hound - Smart Grooming Tame the Mane Review

This spray was effective, easy to use and left their tails very easy to brush and detangled for up to two to three days. I also noticed that their manes were left flatter and random hairs which usually sprout up while plaiting, were more manageable and stayed in the plait better! Read More


Your Horse Magazine - 6 products for your horse's plaiting kit for perfect plaits

Competition season is upon us and you’ll want to have your horse looking their best. To help you produce perfect plaits every time out, we’ve rounded up this selection of practical products which may be helpful to have in your plaiting kit. Read More