Black Friday

To celebrate this Black Friday, we're offering 20% off our entire range*. (T&C's Apply)

At Smart Grooming, we’re horse people at heart, and we know that caring for your horse is so much more than a grooming routine.
That’s why we’ve created a range of products we truly believe in, combining quality, care, and a touch of luxury for both you and your horse.

Less than 2 weeks left to save...

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Horse grooming

products that actually work

We specialise in creating quality
grooming products for horses and their riders that really work. We care about inspiring equestrians from all backgrounds to achieve tip top turnout and professional results.

★★★★★

Magic in a Bottle

Used super shine for the first time today hot clothing with the micro cloth. I can’t believe how much dirty came off and how good his coat looked after.

Danielle
Super Shine Lotion
★★★★★

The Best Shampoo

My horse is very sensitive and allergic to most shampoos on the market. Finding the lavender shampoo was the best it’s the only shampoo I use it smells amazing and makes the coat soft and shiny, most importantly he’s not allergic to it

Jessee
Lavender Shampoo
★★★★★

BRILLIANT!

I couldn't be without this product. Glides so easily, and makes tricky manes alot easier to plait! Grasps all fly aways, and has a good texture to get a good grip on shorter manes. Leaves the mane looking shiny too!

Kirsty
Plaiting Wax
★★★★★

Wow!

This is by far one of the BEST grooming products I own! I debated over the price for a little while, I needn’t have it’s worth every penny. It takes a little work but my gosh you are rewarded for your efforts - Just buy it, you won’t regret it!

Kelly
Smart Coats

Gift wrapping

The Ultimate Gift for Horse Lovers

Our beautifully presented gift wrapping is optional, adding a thoughtful touch that makes every gift truly memorable.

the perfect

gifts for grooms

Our extensive range of practical, high-quality grooming products is expertly crafted to make a groom's life easier
Shop Gifts for grooms
the perfect

gifts for the horse

Our extensive range of practical, high‑quality products is designed to keep horses comfortable and make daily care and turnout easier.
Shop gifts for the horse

Pssst, Don't forget ...

Less than 2 weeks to get 20% off your order*.

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Black Friday Offer – Terms & Conditions

The Black Friday offer provides 20% off sitewide - discount automatically applied. This discount does not apply to clippers, trimmers, blades, or clipping accessories. The offer is valid only on eligible products and is available while stocks last.

The promotion runs from 21st November at 12:00 PM until 5th December at 11:59 PM.

Discount codes are non-transferable and cannot be redeemed for cash. If an item purchased with the discount is returned, the refund will reflect the discounted purchase price. We reserve the right to amend or withdraw this promotion at any time without prior notice.

The hindquarters of a well groomed black horse showing perfect quartermarks brushed in