"My passion for horses and ponies stems from very early days as a little person just wanting to groom, love and be around them.  This has continued to entwine itself in so many avenues of equestrianism as the years have passed. With a background in marketing and sales as well as being involved as a rider, instructor, business trader, and brand owner, I have been fortunate to steer my business interests around my love of horses.

The day- to-day practicalities of horse ownership gave me the inspiration behind the brand as well as the passion to bring kind and humane designs for grooming and tidying.

When I’m not in the office I can be found in the stables, riding, garden creativity and exploring the countryside."

Favourite Smart Grooming Product
They all mean so much to me, but for me personally it would have to be the Smart Tails rake.  This was the first product and reason I started the brand.  To bring a kinder way to tidy tails and manes.

"I have worked in marketing for over a decade. My passion has always been to ride and compete, so it's been a joy to join the Smart Grooming team, where horses and their welfare are at the centre of everything! My main responsibilities are to spread the word of Smart Grooming, so that people can always find the best grooming products for their horses. "

Favourite Smart Grooming Product
Lavender Splosh Wash

"My love for horses and all animals was in me from birth having been lucky enough to grow up on a mixed farm where my father bred horses for our family and being the youngest daughter, I had a string of the most amazing ponies and horses handed down to me. My passion continues alongside a varied career of system led roles where I have a keen eye for attention to detail to deliver a high level of service. Between being a pony club mum of two and enjoying my own horse."

Favourite Smart Grooming Product
The Super Shine range!

"I started working at Smart Grooming in March 2025. l've been involved in the equine world as rider, groom and as a professional in mainly the spheres of show jumping, eventing and horse racing. It is an honour to combine my passion with work. When I'm not in the office, at a trade show, you will usually find me competing the former Grade 1 winning Regal Encore in his journey as a retrained racehorse."

Favourite Smart Grooming Product
It would definitely have to be the Smart Grooming Plaiting Wax!

"I started working at Smart Grooming in January 2025. Before that, I was working at a marketing agency, and prior to that, I spent several years as a freelance groom after studying equine at both college and university. I’ve been lucky enough to grow up around horses and have been riding from a young age. I also have my own horse, Ron, an ex-racehorse I bought to retrain. We made great progress together, but sadly, he’s now retired due to injury, so our competitive days are behind us. It’s really exciting to be able to combine my passion and knowledge of the equine world with my love for marketing."

Favourite Smart Grooming Product
Has to be the Xtreme Detangler!

"I graduated from Harper Adams University in 2023 after studying Animal Health and Welfare. I bought my first pony Pie whilst studying at university, and enjoy hacking around the beautiful Devon countryside with her. When I saw an opening come up at Smart Grooming I jumped at the opportunity to combine my hobby with work."

Favourite Smart Grooming Product
Super Groomer Deluxe

"I went to Hartpury college for 2 years to study equine management and equitation so it’s such a joy to continue my management in welfare with Smart Grooming. I have been riding and competing in the showjumping ring from a young age, when you don’t find me at work I’m away competing with my team of show jumpers."

Favourite Smart Grooming Product
Hot Cloth Wash and Peppermint Shampoo