About Us

We specialise in creating quality
grooming products for horses and their riders that really work. We care
about inspiring equestrians from all backgrounds to achieve tip top turnout and
professional results in all disciplines.

Established in 2006 with only one product, Smart Grooming won Best
Product of the Year
with the Smart Tails humane tail rake at Equestrian
Business of the Year Trade Show.  This must-have equestrian grooming tool was
the inspiration for building a brand based on products that really work.

Now with over 100 products in our range, we have listened,
watched, and collaborated with equestrians at all levels to produce a
comprehensive range which caters for anyone who is keen to turn out their horse
with pride. Our range now encompasses everything that is needed in all areas of
turnout, whether for competition, showing and most importantly for everyday use.

You may have guessed that we are passionate about grooming and turnout,
and we love to impart our knowledge to equestrians who are interested in
learning new skills and presenting their horses and ponies beautifully. We
share our top tips and tutorials on our online communities - Instagram, TikTok
and Facebook - and love to see how our products are being used all over the
world for every discipline and breed.

Follow our journey on Instagram, TikTok and Facebook for inspiration,
guidance and updates.

About the founder: Victoria Goody