Welcome to Smart Grooming

Browse and shop our range of fabulous grooming and show prep products that really work.

Borstiq Collection

Natural fibre, eco-friendly brushes from Sweden
New Arrivals
Itch Soothe Balm
A soothing, antimicrobial skin balm to protect and moisturise compromised skin.
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Turnout Tips from the Journal

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Applying Make Up
Colour and Enhancing
Bathing

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