About us
About us
Smart Grooming is a worldwide equestrian brand and leader in equestrian grooming and show preparation, creating quality grooming products for horses and riders that really work.
Our commitment to excellence stems from a genuine understanding and connection with equines, ensuring humane and compassionate methods are used for turnout.
This genuine passion, fuels our relentless pursuit of innovation and quality, ensuring that every product bearing the Smart Grooming name meets the highest standards of performance and reliability.
Whether it's preparing for competition or pampering sessions for much loved equestrian companions, our curated grooming collections caters for all equestrian requirements and care, guaranteeing optimal results with every use.
We love to impart our knowledge to equestrians who are interested in learning new skills and presenting their horses and ponies beautifully. We share our top tips and tutorials on our online communities - Instagram, TikTok and Facebook - and love to see how our products are being used all over the world for every discipline and breed.
Follow our journey on Instagram, TikTok and Facebook for inspiration, guidance and updates.
Our Team
Our team all have an equine background, thorough product knowledge and
practical experience of grooming & turnout.
Brand Ambassadors
We support a range of established and up-and-coming riders to help them achieve success in their chosen disciplines.
Sponsored Riders
Our sponsored riders are the leaders in their field. They choose Smart Grooming for when the results really matter.
a Note from Our Founder
I’m Victoria Goody, founder of Smart Grooming, and I’d love to share the story behind the brand with you.
Smart Grooming began in 2006, but its roots go back much further. Having trained traditionally in the late 1970s, I’ve always believed in thorough horse care, but one practice never sat comfortably with me—pulling manes and tails. I saw how much discomfort it caused, and I wanted to find a kinder way.
That moment of realisation became the catalyst for our very first product, the Smart Tails rake. It tidied and thinned manes humanely, and from the moment we launched, it was a hit, winning Best New Product of the Year and still one of our best-sellers today.
Since then, Smart Grooming has grown into a complete range covering every area of turnout and coat care. Every product has been created with three things in mind: practicality, quality, and kindness. My goal has always been simple - products that make grooming easier and more enjoyable for both horse and owner.
Brand Associations
