In this issue, Smart Grooming and Showing World meet up with Smart Grooming brand ambassador Louise Bell.

In this issue, Smart Grooming and Showing World meet up with Smart Grooming brand ambassador Vikki Smith

In this issue, Smart Grooming and Showing World meet up with Smart Grooming brand ambassador Danielle Heath.

In this issue, Smart Grooming and Showing World meet up with Smart Grooming brand ambassador Katie Jerram.

In this issue, Smart Grooming and Showing World meet up with Ellie Greenlaugh, head girl to sponsored Team Jerram

This year, Showing World has teamed up with Smart Grooming, a brand who specialise in creating top quality products for grooming and show preparation. In this issue, we catch up with the founder, Victoria Goody, to find out more about the brand.

Our partners, Smart Grooming, were the natural fit to sponsor our Groom Of The Year Award and to represent them, we had one of their own, Lauren Moore-Williams to present the award and to give each finalist an extra special - and extremely useful prize.

In March 2022, with competition season on the horizon, we sat down for a Q&A with Victoria Goody from Smart Grooming, one of the best known brands for equestrian grooming products in the UK, and creators of the Smart Tails Thinning Rake. 

Horse & Hound’s reviews are undertaken by the Horse & Hound editorial team, which is made up of competitive riders in a range of disciplines and long-time horse owners. Find out what we thought of Smart Grooming's Tame The Mane.

Competition season is upon us and you’ll want to have your horse looking their best. To help you produce perfect plaits every time out, we’ve rounded up this selection of practical products which may be helpful to have in your plaiting kit.

Showing World are delighted to announce our partnership with Smart Grooming for 2023. Smart Grooming, a British Brand based in Devon, are industry leaders in turnout, grooming and show preparation products

Horse & Hound’s reviews are undertaken by the Horse & Hound editorial team, which is made up of competitive riders in a range of disciplines and long-time horse owners. Find out what we thought of Smart Grooming's Deep Purple Shampoo.

Ridden Arab classes concluded the third day of showing atRoyal Windsor Horse Showand leading the Smart Grooming Ridden Arab Championship field was Jade Hateley at the helm of her family’s magnificent grey gelding Cbeebies Vol XXII.

Five-star eventing has come to Devon for the first time with the Chedington Bicton Park 5* Horse Trials, and anticipation is building for Britain’s first CCI5* in two years, with all 32 horses presented passing the first horse inspection.

Pure Bred Arab Ridden Championship supported by Smart Grooming won by Jade Hateley and Cbeebies Vol: XXII

These six patchy beauties each pulled off a win at Royal Windsor Horse Show and we think they’re all utterly gorgeous! Vicky Smith and the uber consistent Bart topped the coloured non-native ridden horse class and the Smart Grooming Coloured Ridden Championship.

Native specialist Katy Marriott-Payne achieved a career first when she claimed the Smart Grooming M&M Ridden Championship for the very first time, booking her spot in the BSPS Heritage ridden supreme final held in London at the end of the year.

The ChedingtonBicton Horse Trials first trot-up this afternoon took place against a scenic wooded backdrop, with gleaming horses and smartly dressed riders  – check out some of the competitors.

In support of the grooms behind these fabulous event horses, we will be awarding a selection of Smart Grooming goodies worth over £300 to the groom of the best turned out horse. This competition will take place during the trot-up and will be judged by CEO Vicky Goody and international event rider, Mary King

Our Shopping Village will feature a stunning array of over 170 stalls offering everything from luxury equestrian apparel and accessories to unique gifts, home décor and more!

The annual British Equestrian Trade Association (BETA) international trade show always offers up an exciting glimpse of the newest products to the market. We bring you a few of those you shouldn’t miss this year.