The
Smart Grooming
Brand

The Smart Grooming brand of equestrian grooming products was established in 2006, winning  “Best Product of the Year” with our initial product, Smart Tails at Equestrian Business of the Year Trade Show.  This product has proved hugely successful over the years and was the inspiration for building the brand based on products that really work.  

We are based in the rural countryside of Devon in the South West of England, and have an office based sales team, who actively promote our product range to both the home and international market.  Our designs are aimed at bringing top quality, effective, grooming products into the equine world. 

We have listened, watched, and collaborated with equestrians at all levels, to curate a range covering all aspects of horse care in the stable yard, competition arena and show ring. More recently Smart Grooming launched a natural skin care range, and continues to produce products that bring outstanding results.

Our range has been trialled and tested, from home producers and amateurs, to professional equestrians who are at the top of their game.  Our products bring back countless recommendations, which we relay back to the end user through our active social media channels.  Both Facebook and Instagram are widely followed and give us the means to promote new products, feedback, videos and other helpful tips and guidance to give the best results from the products.

We also distribute the Swedish range of Borstiq grooming brushes. These are available to the trade as well as being available on our webstore.

If you are a Trade Customer, please contact us directly through our Trade Enquiry area on the website.

Smart Grooming Leg and Body whitener powder being applied to damp legs to accentuate whiteness. applied