We specialise in creating quality
grooming products for horses and their riders that really work. We care
about inspiring equestrians from all backgrounds to achieve tip top turnout and
professional results in all disciplines.
Established in 2006 with only one product, Smart Grooming won Best
Product of the Year with the Smart Tails humane tail rake at Equestrian
Business of the Year Trade Show. This must-have equestrian grooming tool was
the inspiration for building a brand based on products that really work.
Now with over 100 products in our range, we have listened,
watched, and collaborated with equestrians at all levels to produce a
comprehensive range which caters for anyone who is keen to turn out their horse
with pride. Our range now encompasses everything that is needed in all areas of
turnout, whether for competition, showing and most importantly for everyday use.
You may have guessed that we are passionate about grooming and turnout,
and we love to impart our knowledge to equestrians who are interested in
learning new skills and presenting their horses and ponies beautifully. We
share our top tips and tutorials on our online communities - Instagram, TikTok
and Facebook - and love to see how our products are being used all over the
world for every discipline and breed.
Follow our journey on Instagram, TikTok and Facebook for inspiration,
guidance and updates.
About the founder: Victoria Goody
“The idea to create an equestrian grooming range was down to many years of grooming and looking after horses and ponies myself. Having trained in the late 70’s I was taught very traditionally, however there was one area within stable and grooming management practices that still troubled me, and that was the discomfort caused by pulling manes and tails. This was the catalyst that started the brand, Smart Grooming.”
Victoria now runs Smart Grooming with her team from offices at home in Devon. When she’s not at her desk, she can usually be found in the barn next door with her horses Tulip (pictured), Victoria (her namesake!) and Milkshake.