À propos de nous
À propos de nous
Smart Grooming is a worldwide equestrian brand and leader in equestrian grooming and show preparation, creating quality grooming products for horses and riders that really work.
Our commitment to excellence stems from a genuine understanding and connection with equines, ensuring humane and compassionate methods are used for turnout.
This genuine passion, fuels our relentless pursuit of innovation and quality, ensuring that every product bearing the Smart Grooming name meets the highest standards of performance and reliability.
Whether it's preparing for competition or pampering sessions for much loved equestrian companions, our curated grooming collections caters for all equestrian requirements and care, guaranteeing optimal results with every use.
Vous l'aurez peut-être deviné, nous sommes passionnés par le toilettage et la participation, et nous aimons transmettre nos connaissances aux cavaliers qui souhaitent acquérir de nouvelles compétences et présenter magnifiquement leurs chevaux et poneys. Nous partageons nos meilleurs conseils et tutoriels sur nos communautés en ligne - Instagram, TikTok et Facebook - et aimons voir comment nos produits sont utilisés partout dans le monde pour chaque discipline et chaque race.
Suivez notre parcours sur Instagram , TikTok et Facebook pour trouver de l'inspiration, des conseils et des mises à jour.
Notre équipe
Notre équipe a tous une expérience équine, une connaissance approfondie des produits et
expérience pratique du toilettage et de la participation.
Ambassadeurs de la marque
Nous soutenons une gamme de cavaliers confirmés et prometteurs pour les aider à réussir dans les disciplines de leur choix.
Coureurs sponsorisés
Nos coureurs sponsorisés sont les leaders dans leur domaine. Ils choisissent le Smart Grooming lorsque les résultats comptent vraiment.
a Note from Our Founder
I’m Victoria Goody, founder of Smart Grooming, and I’d love to share the story behind the brand with you.
Smart Grooming began in 2006, but its roots go back much further. Having trained traditionally in the late 1970s, I’ve always believed in thorough horse care, but one practice never sat comfortably with me—pulling manes and tails. I saw how much discomfort it caused, and I wanted to find a kinder way.
That moment of realisation became the catalyst for our very first product, the Smart Tails rake. It tidied and thinned manes humanely, and from the moment we launched, it was a hit, winning Best New Product of the Year and still one of our best-sellers today.
Since then, Smart Grooming has grown into a complete range covering every area of turnout and coat care. Every product has been created with three things in mind: practicality, quality, and kindness. My goal has always been simple - products that make grooming easier and more enjoyable for both horse and owner.
Associations de marques
